Chewing Gum

This is a follow up from a review that I posted back in October of 2020. I had been listening to Promise and the Monster and I was loving every moment. Then I put the album on the shelf until just this past week. Promise and the Monster’s EP was officially released and I have been listening to it over and over again. This is good music my friends.

Having established herself as one of Sweden’s most esoteric and mesmerizing songwriters, with
critical acclaim from Uncut, Mojo, Clash and Pitchfork, Promise and the Monster has set
forth on a new path with her upcoming EP Chewing Gum out on 30th April 2021 on her new
home label Icons Creating Evil Art.


Promise and the Monster is the brainchild of Stockholm-based Billie Lindhal. Now joined by Love
Martinsen, who Billie calls “the invisible other half”, Promise and the Monster is undergoing an
electronic tilt. Inspired by the discord between urban and rural, Billie balances organic
instrumentation with ethereal soundscapes — a heavenly synergy that is more prevalent than ever on Chewing Gum.
Chewing Gum follows leading singles ‘Beating Heart’ and ‘Closed My Eyes’, continuing her penchant for finding the romantic within the dark. Whilst demonstrating a shift towards electronic

instrumentation, Billie’s roots as a classical musician shine through, with cinematic string sections
adjoined with shimmering synths lifting each track into a warm, fairy-tale haze. “Chewing Gum is a
collection of songs that are dreamy, dark and romantic and spins little stories from hell” she says.
Traversing the ambiguous, Chewing Gum creates allure in the unsaid and leaves space for
interpretation. Inspiration doesn’t run short in the world that Billie Lindhal has crafted with her
music, touching on unrequited love, sisterhood and the many reasons someone might close their
eyes. She says, “I wrote ‘Closed My Eyes’ surprisingly quickly after thinking about the ambiguity in
that image, closing one’s eyes for various reasons. It was good fuel. The women in this song are out roaming in the streets.”
However, her musings also extend past the human psyche. Third track, ‘One Summer’ took shape
after watching Swedish 1950s drama, Sawdust And Tinsel, a tale of a travelling circus, she says, “We watched a movie called Sawdust and Tinsel to get the right feeling while recording this one. It is about a tired circus company dragging their circus wagons around in a dusty old landscape.”
The six-track EP features four unheard songs from Promise And The Monster: ‘Diamonds On
Concrete’, ‘Vykort Från Förr’, ‘One Summer’ and title-track ‘Chewing Gum’. Each track serves as a
platform for the hypnotic power of Billie’s haunting vocal.


Chewing Gum comes out on 30 th April 2021 via Icons Creating Evil Art.

D I S C O V E R
Spotify: https://open.spotify.com/artist/7M9SZIojabB1ukKSYEz2TM
Facebook: www.facebook.com/promiseandthemonster
Instagram: https://www.instagram.com/promiseandthemonster

For all press enquiries, please contact megan@mysticsons.com

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