The Persian Leaps present their new album Drone Etiquette, released via Land Ski Records. Firmly established on a magnetic alternative rock foundation, the latest musical output continues The Persian Leaps‘ tradition of producing power-pop earworms with midwestern charm and an inherent element of 90s’ college rock’.
Hailing from St.Paul, Minneapolis, The Persian Leaps have gone through various lineups but have always revolved around the principal songwriter, vocalist and guitarist, Drew Forsberg. “The title Drone Etiquette came from an article about the dos and don’ts of flying remote-controlled drones. However, “drone etiquette” could also describe the rules that we mindless worker drones follow in our daily lives. The cover art, which was inspired by Soviet propaganda posters, evokes our enthusiastic lockstep march towards a meaningless existence.”
“This EP was an especially difficult one to record and finish. Because of the pandemic, I was forced to abandon a lot of the comfortable processes I’ve used for years. The friends I collaborate with for recording and performances weren’t available in person because of health issues, so I tried a new approach. This time around, I recorded at a different studio and performed all the parts on the EP myself. I also got directly involved in editing the tracks for the first time, which took longer. Ultimately, though, I’m very happy with how the songs turned out. The EP doesn’t address the pandemic at all, but it’s very much a by-product of lockdown and what we all endured,” says Drew Forsberg.
The band name The Persian Leaps came to Forsberg in college while daydreaming during Greek Archaeology class. Writing solo music under that name for years, he finally assembled a band in 2012, releasing an EP every autumn until 2017. NME Magazine described their debut Praise Elephants EP (2013) as “celestial guitar jangle.” Their music has been widely praised, from their sophomore Drive Drive Delay EP in 2014 to their fifth Bicycle Face EP. Delivering one perfect power pop cocktail after another, they eventually released their 18-track Pop That Goes Crunch anthology in 2018.
The year 2018 saw The Persian Leaps return to their roots as a studio project, releasing Electrical Living in 2019 and the Smiling Lessons EP in 2020 in collaboration with Jon Hunt, a musician and graphic designer. He did the cover artwork for most of the band’s releases to date. During the 2020-2021 pandemic, Forsberg recorded the Drone Etiquette EP as a solo effort, primarily due to lockdown limitations.
On October 1, Land Ski Music (BMI) is pleased to announce the release of Drone Etiquette on CD and online platforms, including Apple Music, Spotify and Bandcamp.
Order the album https://thepersianleaps.hearnow.com/drone-etiquette
‘Your Loss’ https://youtu.be/pITGjmTLqsE
Written and performed by Drew Forsberg
Drew Forsberg – Vocals, guitars, keyboards, bass, drum programming
Recorded by August Ogren, The Terrarium
Mixed by Neil Weir, Blue Bell Knoll
Mastered by Bruce Templeton
Cover art by Jon Hunt
All Songs Land Ski Music (BMI)
(c) 2021 All Rights Reserved
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